Image of Aaron Matthew Beharry (Aaron Jhinkoo)

Chief Executive Officer at Scarlet Colossal Administrative Services and Managing Partner of Aaron Matthew & Associates • Author • Podcast Host • Philanthropist.

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Articles

OPINION

A Case for Regulated Gambling and Sunday Access

As economic pressures mount, Trinidad and Tobago must look realistically at new revenue options. Expanding legal gambling, including allowing activity on Sundays, would move an existing practice out of the shadows and into a regulated space. Done properly, it respects personal choice, reduces illegal activity, and creates voluntary revenue that can support public services without…

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When Traffic Fines Threaten More Than Safety

Skyrocketing traffic fines in Trinidad and Tobago are raising alarm, with some citizens facing sums that can cripple family budgets. While road safety is essential, penalties that push people into financial strain risk harming mental health and wellbeing. Enforcement must be balanced with compassion, prevention, and support to ensure laws protect lives without punishing the…

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Paying More, Expecting Better

As new taxes, fees, and penalties take effect from January 1, 2026, many citizens are feeling the strain of a higher cost of living. This piece examines why these measures are being introduced, the pressure they place on ordinary households, and why transparency, fairness, and visible improvements in public services will determine whether the public…

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After Christmas, Who Gets Left Behind?

When the decorations come down and the spending stops, many families are left facing the same struggles they carried through the holidays. This reflection looks at the quiet reality behind the season of giving, where joy and abundance exist alongside shame, stress, and financial hardship. It calls for empathy, awareness, and compassion that lasts long…

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Big Drug Busts, Bigger Questions About Real Progress

Recent large scale drug seizures show that law enforcement in Trinidad and Tobago has the capacity to disrupt criminal activity when intelligence and coordination come together. But seizures alone are not enough. Without arrests, prosecutions, and follow through, these operations risk becoming headlines rather than lasting solutions. True success will be measured by safer communities,…

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The Silent Crisis Facing Men in Trinidad and Tobago

Across the country, more men are quietly slipping into despair while society looks the other way. Pressure, shame, and silence have pushed many to breaking point, and too often the warning signs go unnoticed. This piece looks at the hidden struggles men carry, the cultural expectations that trap them, and why open support and real…

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The New Anthem We Never Chose

Trinidad and Tobago wakes up each day to news of murders, robberies, and deadly crashes, creating a growing sense of fear and frustration. Crime now reaches homes, churches, and roads with alarming ease, and reckless driving has become a daily threat. While the Government has introduced new measures, real progress will require stronger policing, better…

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New Marriage Officer Approvals Show Progress but Highlight Need for Full Modernization

The approval of thirty new Marriage Officers is a positive sign after years of delays, lost files, and uncertainty for applicants. It brings relief to religious and cultural groups that depend on these officers for important family and community functions. Still, the move also exposes how outdated the current system is. A digital application process…

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Why Higher Fines Are a Necessary Step Toward Safer Roads in Trinidad and Tobago

Trinidad and Tobago’s proposed traffic fines may seem strict, but they are a crucial step toward safer roads. Higher penalties for drunk driving, careless driving, and overloading are not about punishment; they are about protecting lives and encouraging responsibility. With proper enforcement and public awareness, these changes can shift our driving culture for the better.

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Trinidad and Tobago Needs PrEP Now Not Later

World AIDS Day is a reminder that HIV is still a real threat, and Trinidad and Tobago needs to act faster. PrEP is one of the most effective prevention tools available, yet it remains out of reach for most people here. It can protect anyone at risk, not just specific groups. With proper access, education…

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PERSONAL NOTEBOOK

When Ice Becomes a Hidden Charge

More customers are noticing that what looks like a full cup often contains far more ice than drink. While the practice may be legal, it raises questions about transparency, value, and respect in everyday transactions. In a time of rising costs, small choices like these shape trust between businesses and the people they serve.

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Videos

Perfection. We chase it. We exhaust ourselves trying to live up to impossible standards. But what if I told you that the pursuit of perfection is actually destroying you? In this video, I share my personal struggles with perfectionism, how it affected my mental health, and how I finally learned to let go and accept myself. If you’ve ever felt like you’re never good enough, this video is for you.

For years, I was afraid to be my true self. I changed how I spoke, how I acted, and even how I dressed—just to fit into a mold that wasn’t meant for me. I thought that if I became what others expected, I’d finally be accepted. But the truth is, the more I hid myself, the more lost I became. This is my journey to self-acceptance, and if you’ve ever felt afraid to be yourself, I want you to know: you are enough, just as you are.

In this video, Aaron Matthew Beharry talks about why he speaks out on topics like mental health, safe practices, and bullying prevention. Aaron believes in standing up for those who feel unheard and breaking down the barriers that hold people back. Join him as he shares his commitment to creating a safer, more empowered world for everyone.

In this video, Aaron Matthew Beharry talks about the reality of self-harm, personal struggles, and the importance of reaching out for support. Aaron shares his own story and the power of talking to someone who cares. If you’re struggling, know that you’re not alone—there are people who want to help. Healing is possible, and hope is real.

In this video, Aaron Matthew Beharry talks about the importance of being true to yourself. The world often pressures us to fit in, but there’s incredible power in embracing who we truly are. Discover how living authentically can set you free, inspire others, and help you take pride in who you are.

In this video, Aaron Matthew Beharry shares his personal experience with bullying and the harsh reality of how schools often ignore the problem. He discusses the different forms of bullying—from school and workplace environments to relationships and online spaces—and how ignoring these issues can lead to severe consequences. Aaron also calls on everyone to stand up and take action, offering a message of support and resilience for victims of bullying. Watch now to learn why it’s important to never stay silent and how small acts of kindness can make a big difference.

In this video, Aaron Matthew Beharry highlights the importance of taking care of your health and supporting others through challenging times. Whether it’s getting tested for STDs, cancer screenings, or reporting domestic violence, sometimes the hardest part is taking that first step. Aaron emphasizes the need to offer support and be there for each other, reminding viewers to reach out to local services for help. Let’s make a difference together by promoting health, safety, and compassion.

In this video, Aaron Matthew Beharry talks about the importance of sexual health, safe sex, and loving your body as an act of self-respect. He shares his personal journey with body image struggles and emphasizes the value of regular testing, practicing safe sex, and open communication in relationships. Learn how embracing sexual health can lead to a deeper connection with yourself and others.


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Image of Aaron Matthew Beharry (Aaron Jhinkoo)

Aaron Matthew Beharry

Previously known as Aaron Jhinkoo.

Aaron Matthew Beharry (born October 30, 2001) is a Trinidadian Business Executive and Author. He serves as Chief Executive Officer at Scarlet Colossal Administrative Services and Imperium Benevolum Administrative Services, and is the Managing Partner of Aaron Matthew & Associates. He is also a volunteer for the Trinidad and Tobago Cancer Society and is known for his philanthropic efforts. His versatile talents span business, entertainment, self-improvement, and creative direction, making him a prominent figure on the global stage.

Born at the Saint Clair Medical Centre in Port of Spain, Trinidad and Tobago, Beharry’s lineage is deeply rooted in his mother, Stacy Kavita Bhagwansingh, an accomplished businesswoman and former bank officer of East Indian descent. His father, Roger Beharry, stands as a celebrated figure, known for his roles as a singer, songwriter, and astute businessman, also of East Indian descent.

The significance of Aaron’s namesake adds layers of depth to his identity. The name Aaron draws parallels to the biblical prophet and brother of Moses, renowned for his wisdom and leadership. Matthew, a nod to the publican and tax collector from the Roman Empire, symbolizes an embrace of diverse aspects of human existence, showcasing Aaron’s multifaceted nature.

Aaron Matthew Beharry’s journey traverses the realms of multimedia, self-improvement, creative direction, and literary expression. Serving in various capacities as Chief Executive Officer, Executive Director, Internet Personality, Podcast Host, Motivational Speaker, Creative Director, and Author, his commitment shines through in enriching lives, sparking inspiration, and leaving an indelible mark on the evolving landscape of modern media, personal transformation, and human connection.


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